The short version:
I'm a content strategist based in Holland, Michigan.
The long(er) version:
I studied American literature and philosophy at Hope College in Holland, Michigan. After briefly considering graduate school, I decided I would put the writing and researching skills I picked up at Hope to a different use.
I've, done academic research, written ad copy, developed content governance plans, done content modeling, and grabbed any interesting opportunity that came my way. I've worked as a researcher, a journalist, a copywriter, and finally as a content strategist. I've been freelance, at agencies, and in-house.
Every project begins with in-depth, hands-on research that informs my creative process long after I've put pen to paper or begun sketching out wireframes. Experience taught me to deconstruct and dig until I've found the nut at the center: the story that needs to be told. As in my career, I let my curiosity lead my process.
While I began working with words, I've recently moved into the realm of information architecture and content strategy. This shift was natural for me, since the analytical part of my brain thrives on devising organization systems for data and determining how to make the user experience of those systems effortless.
If you like what you've heard so far, get in touch. I pride myself on quickly connecting with clients to make sure their needs are met.